SeaWorld Branding

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BRIEF:

 

Select a defunct, dying, or dead brand. Reposition and expand the brand’s new identity to open the company to a whole new demographic.

APPROACH:

Seaworld is a chain of marine animal parks, providing ways for people to get in touch with marine animals. However, it has also had a lot of negative effects on marine life. I decided to focus on their brand soul to expand environmentally friendly ways to connect humans and marine animals.

 
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