top of page
Rectangle 1.png
logo 1.png

A mobile app for female travelers.
Every year, countless women have been
harassed or sexually assaulted when they travel alone.

5404256 copy.png
Background

BACKGROUND

British Airways released a report of “Global Solo Travel Study.” They analyzed trends in the various travel markets worldwide, group attributes, reasons for travel, and the most attractive destinations. According to the survey, more than 50% of females worldwide have chosen to travel alone, and 25% said they have plans to travel alone.

Harassment is the most considerable trouble for females in strangers, quickly leading them to the victim.

Women are much more likely than men to be the victims of sexual harassment and sexual assault. That’s why women should know how to protect themselves and stay safe during the trip.

Involvement

INVOLVEMENT

Themes

Tools

Timeline

Ideation

Branding

User Research

UX/UI Design

Illustrator

Photoshop

Indesign

Adobe XD

2 Months

delivery.png

GOALS

Help women to protect themselves and prevent themselves from getting hurt while traveling.

I hope more people will care about this problem in the future. Provide some safety tips for audiences, and help them have some areas to communicate with each other. They are

teaching people how to protect themselves when they travel alone. Providing some advisories for women travelers, and they can have some specific knowledge.

During my initial research, I discovered 3 major reasons it is dangerous for women when they travel alone.

 

Unfamiliar with the surrounding environment

Never been there before

Lack of awareness against crime and prevention

Don’t know what to do when you’re in danger
flight_edited.png

PROBLEMS

Trust strangers the most of the time

Lack of self-judgment
Goals
Problems
Target Audiences

TARGET AUDIENCES

The Experienced Person

People who prefer traveling alone and they experienced some
dangerous situations even to be a victim during traveling

Having travel plans person

People who have plans to travel alone in the future

The Parent

People who cares a lot about this topic because their family members prefer traveling alone.
User Persona

USER PERSONA

alice.png
Age: 22
Occupation: Graduated Student
Major: Finance
Degree: Bachelor
Income: No
Favorite Brands:

Has been some news reports

that female travelers have
been in danger or even lost their lives when traveling alone.

Rectangle 101.png
Rectangle 101.png
Creative
Rectangle 101.png
Independent
Rectangle 101.png
Friendly
Brave

Never deals with problems by herself when traveling.

Wants to know the people who have a different life with us.

Looking for some companions who can be on the road in
the same schedule, because she wants to travel with other people.

Experienced being robbed
of money while traveling before.

Alice

c8952d6e421a83d298a219edee783167.png
youtube-icon-11530957521wju7yhmwky.png
Snapchat-Logo-2019-present.png
b326b5f8d23cd1e0f18df4c9265416f7--facebook-icon-negative-feedback.png

Alice is a recently graduated student, because she did not know what

kind of work she should do, so she wants a gap year to go to

lots of places to enhance her life experience to find her real interest.

Goals

Wants to know the people who have a different life with us.

Frustrations:

Goals

Jason’s daughter prefer to travel alone during summer and
winter, so jason very cares about the news of alone traveler safety.

photo-1523350774557-359d2ca68f2c_jfif 1.png

Jason

b326b5f8d23cd1e0f18df4c9265416f7--facebook-icon-negative-feedback.png
new_icon.png
4673342.png
google-icon-logo.png
Rectangle 108.png
Rectangle 108.png
Rectangle 108.png
Rectangle 108.png
Friendly
Sensitive
Easy-going
Patient

More closely with her daughter, and needs her to tell him she
is safe when she traveling.

He does not know how to let his daugher understand the importance of traveling alone.

Jason’s daughter does not like to have too much connection.

He thinks his daughter is too young to hadle lots of thing by herself and she is very easy to believe stangers.

Age: 45
Occupation: Engineer
Major: Electronic Engineering
Degree: Master
Income: $98k/yr
Favorite Brands:

Letting his daughter know how to avoid dangerously.

Frustrations:

Frustrations:

Wants to tell people how to decrease and avoid dangerous occurence.

Age: 35
Occupation: Youtuber
Major: New Media
Degree: Bachelor
Income: $6.6k/yr
Favorite Brands:
5e495875b10a1abb94f78b5289360d27 1.png

Olivia

c8952d6e421a83d298a219edee783167.png
b326b5f8d23cd1e0f18df4c9265416f7--facebook-icon-negative-feedback.png
youtube-icon-11530957521wju7yhmwky.png
google-icon-logo.png

Olivia prefers traveling in past years, and she has lots of experiences of
traveling alone, and she believes that safety is very important when traveling.

Rectangle 113.png
Rectangle 113.png
Rectangle 113.png
Rectangle 113.png
Brave
Creative
Enthusiastic
Funny

Goals

Lots of women do not know

howto protect themselves when they endangered.

Wants to see the lives of different people and listen to the stories of them.

She experienced that her camera being robbed while

she taking photos.

She rarely to enjoy the travel, because her traveling is for work.

INFORMATION
ARCHITECTURE

Information Architecture

Card Sorting–What does a desirable Information Architecture look like?

Based on the personal traits of personas, I came up with a card sorting exercise to further understand desirable information architecture.

First, I separated several modules, which are the main categories for information architecture. Second, I wrote some functions we could use under each category according to the several main types.

camping-tent.png

Before You Go

When You Get There

Our Service

Group 157.png
Group 158.png
Group 159.png
Moodboard

MOODBOARD

Initial Mood Board

Adventure

Screen Shot 2021-11-03 at 2.04.01 PM.png

Independent

Screen Shot 2021-11-03 at 2.05.11 PM.png

Freedom

Screen Shot 2021-11-03 at 2.05.52 PM.png

Final Mood Board: Freedom

Screen Shot 2021-11-03 at 2.08.18 PM.png
Logo Development

LOGO DEVELOPMENT

Pencil Scketches

IMG_3132.jpg
IMG_3133.jpg
IMG_3134.jpg

Digital Roughs

Screen Shot 2021-11-03 at 2.23.41 PM.png

Final Logo

logo 1.png
logo. 组合蓝底png.png

Concept:

I use the arrow elements to the logo design,
which means this brand will provide to you the
right way and safe way when you travel.

And I use different typefaces to create a con-
trastive feeling for the audience.

honeymoon.png

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

TYPOGRAPHY

Screen Shot 2021-11-18 at 11.06.38 PM.png

Garamond

Bold

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

my handwriting.png
Typographu
Color Palette

COLOR PALETTE

Screen Shot 2021-11-04 at 12.42.41 AM.png
Poster Development

POSTER DEVELOPMENT

Pencil Scketches

IMG_3137.jpg
IMG_3136.jpg
IMG_3135.jpg

Idea Improvement

Screen Shot 2021-11-04 at 1.10.42 AM.png

Final Poster Series

Screen Shot 2021-11-04 at 1.12.56 AM.png

MOBILE APP DEVELOPMENT

Mobile app development

User Flow

Group 160.png

Pencil Scketches

IMG_3288.jpg
IMG_3287.jpg
IMG_3331.jpg

Wireframe

Group 161.png

FINAL DESIGN

Final Design
Group 162.png
NEXT—On My Way
NEXT—On My Way
NEXT—On My Way

WHAT I LEARED

What I Learned

Be Organized:

Systematic project management helps to improve design execution. During this project, I generated a systematic platform for designing an approachable user experience by tidying up and sorting the complex information. As a result, it helps me to search quicker and explore ideas more accessible.

The Mindset of Empathy:

Empathy is a fundamental principle in UI/UX design. It is essential to know target audiences and users, which helped me understand more needs and wants from users' perspectives, considering accessibility, diversity, and inclusion. Empathizing helps me look deeper into situations so that I can think and create solutions for problems. It must help our users' problems while also accomplishing their needs.

bottom of page