A mobile app for female travelers.
Every year, countless women have been
harassed or sexually assaulted when they travel alone.
BACKGROUND
British Airways released a report of “Global Solo Travel Study.” They analyzed trends in the various travel markets worldwide, group attributes, reasons for travel, and the most attractive destinations. According to the survey, more than 50% of females worldwide have chosen to travel alone, and 25% said they have plans to travel alone.
Harassment is the most considerable trouble for females in strangers, quickly leading them to the victim.
Women are much more likely than men to be the victims of sexual harassment and sexual assault. That’s why women should know how to protect themselves and stay safe during the trip.
INVOLVEMENT
Themes
Tools
Timeline
Ideation
Branding
User Research
UX/UI Design
Illustrator
Photoshop
Indesign
Adobe XD
2 Months
GOALS
Help women to protect themselves and prevent themselves from getting hurt while traveling.
I hope more people will care about this problem in the future. Provide some safety tips for audiences, and help them have some areas to communicate with each other. They are
teaching people how to protect themselves when they travel alone. Providing some advisories for women travelers, and they can have some specific knowledge.
During my initial research, I discovered 3 major reasons it is dangerous for women when they travel alone.
Unfamiliar with the surrounding environment
Never been there before
Lack of awareness against crime and prevention
Don’t know what to do when you’re in danger
PROBLEMS
Trust strangers the most of the time
Lack of self-judgment
TARGET AUDIENCES
The Experienced Person
People who prefer traveling alone and they experienced some
dangerous situations even to be a victim during traveling
Having travel plans person
People who have plans to travel alone in the future
The Parent
People who cares a lot about this topic because their family members prefer traveling alone.
USER PERSONA
Age: 22
Occupation: Graduated Student
Major: Finance
Degree: Bachelor
Income: No
Favorite Brands:
Has been some news reports
that female travelers have
been in danger or even lost their lives when traveling alone.
Creative
Independent
Friendly
Brave
Never deals with problems by herself when traveling.
Wants to know the people who have a different life with us.
Looking for some companions who can be on the road in
the same schedule, because she wants to travel with other people.
Experienced being robbed
of money while traveling before.
Alice
Alice is a recently graduated student, because she did not know what
kind of work she should do, so she wants a gap year to go to
lots of places to enhance her life experience to find her real interest.
Goals
Wants to know the people who have a different life with us.
Frustrations:
Goals
Jason’s daughter prefer to travel alone during summer and
winter, so jason very cares about the news of alone traveler safety.
Jason
Friendly
Sensitive
Easy-going
Patient
More closely with her daughter, and needs her to tell him she
is safe when she traveling.
He does not know how to let his daugher understand the importance of traveling alone.
Jason’s daughter does not like to have too much connection.
He thinks his daughter is too young to hadle lots of thing by herself and she is very easy to believe stangers.
Age: 45
Occupation: Engineer
Major: Electronic Engineering
Degree: Master
Income: $98k/yr
Favorite Brands:
Letting his daughter know how to avoid dangerously.
Frustrations:
Frustrations:
Wants to tell people how to decrease and avoid dangerous occurence.
Age: 35
Occupation: Youtuber
Major: New Media
Degree: Bachelor
Income: $6.6k/yr
Favorite Brands:
Olivia
Olivia prefers traveling in past years, and she has lots of experiences of
traveling alone, and she believes that safety is very important when traveling.
Brave
Creative
Enthusiastic
Funny
Goals
Lots of women do not know
howto protect themselves when they endangered.
Wants to see the lives of different people and listen to the stories of them.
She experienced that her camera being robbed while
she taking photos.
She rarely to enjoy the travel, because her traveling is for work.
INFORMATION
ARCHITECTURE
Card Sorting–What does a desirable Information Architecture look like?
Based on the personal traits of personas, I came up with a card sorting exercise to further understand desirable information architecture.
First, I separated several modules, which are the main categories for information architecture. Second, I wrote some functions we could use under each category according to the several main types.
Before You Go
When You Get There
Our Service
MOODBOARD
Initial Mood Board
Adventure
Independent
Freedom
Final Mood Board: Freedom
LOGO DEVELOPMENT
Pencil Scketches
Digital Roughs
Final Logo
Concept:
I use the arrow elements to the logo design,
which means this brand will provide to you the
right way and safe way when you travel.
And I use different typefaces to create a con-
trastive feeling for the audience.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
TYPOGRAPHY
Garamond
Bold
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
COLOR PALETTE
POSTER DEVELOPMENT
Pencil Scketches
Idea Improvement
Final Poster Series
MOBILE APP DEVELOPMENT
User Flow
Pencil Scketches
Wireframe
FINAL DESIGN
WHAT I LEARED
Be Organized:
Systematic project management helps to improve design execution. During this project, I generated a systematic platform for designing an approachable user experience by tidying up and sorting the complex information. As a result, it helps me to search quicker and explore ideas more accessible.
The Mindset of Empathy:
Empathy is a fundamental principle in UI/UX design. It is essential to know target audiences and users, which helped me understand more needs and wants from users' perspectives, considering accessibility, diversity, and inclusion. Empathizing helps me look deeper into situations so that I can think and create solutions for problems. It must help our users' problems while also accomplishing their needs.